Legal cases involving Google and other FAANG companies take place in complex markets, which makes analyzing these litigations difficult. Before delving into these cases, we will introduce a basic model that highlights essential market characteristics and applies economic principles. This approach will simplify market structures while effectively capturing the key competitive dynamics. Instead of using a generic market for our analysis, we will focus on the advertising market as our example.
A Basic Model for Analyzing Platforms with Vertical Markets
Analytics
