Welcome to the EconWorks video breakdown of the defining consumer goods antitrust case of the decade. In April 2024, regulators moved to block an $8.5 billion merger between two accessible luxury fashion conglomerates, setting the stage for a massive judicial test of the 2023 Merger Guidelines.
In this video, we visualize the core economic and legal battles that decided the case. We cover how the FTC successfully utilized internal “ordinary course” documents to defeat complex econometric models, why the “Goldilocks” market definition won the day, and how novel labor monopsony theories are reshaping M&A due diligence.
Make sure to read the full companion article below for the complete economic analysis and high-resolution visual diagrams. Subscribe to EconWorks for ongoing coverage of competition law, AI in legal practice, and antitrust economics.
