FTC v Whole Foods: Premium Organic Food Supermarkets

Case Study

In merger litigation, defining the market often poses challenges, particularly when companies offer a range of products to diverse consumer segments. A key factor in market definition is determining whether each consumer segment constitutes a distinct market. In the U.S. In the Federal Trade Commission's (FTC) v. Meta case, the decision referenced a precedent to help define markets involving different consumer segments. This post will explore the cited case, U.S. FTC v. Whole Foods.