In this episode, we talk about the complexities of digital advertising in the US. DOJ v. Google ad tech case. Google’s integrated platform dominates ad servers, exchanges, and networks, and critics have accused it of excluding rivals.
The AI looks at the main expert arguments about auctions, vertical integration, and market power and compares the criticism to the trial evidence. In this episode we unpack important but technical concepts like header bidding and multi-homing and put them in plain English. We also take a new look at one of the biggest ongoing antitrust battles in tech.
Read the full article and the graphic analysis:
