Insights on Utilizing AI for Competitive Analysis

Briefs

Dec 23, 2025

∙ Paid

Artificial intelligence is advancing quickly, and we have been looking into what it can do regarding competition analysis. Given that Netflix is planning to acquire Time Warner, we chose to use AI to evaluate and report on this acquisition. In this post, we will describe our experience with ChatGPT version 5.2 as we analyzed this proposal and created a detailed report of our results. We recognize that AI can make mistakes, and ChatGPT has informed us about this risk and confirmed that it will not use the data from our workspace for training its model.

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