NFL Sunday Ticket
Case Study
In the spirit of the Super Bowl, we can look at a case to highlight the complexities behind “price-fixing” cases. The National Football League shows its local games for free (with advertising) through broadcasting networks, but viewers outside the local markets must pay to sell these games from a single entity, Direct TV, from 1994 to 2022. 1 A competition question then arises: Instead of using a single entity, what would happen to prices if multiple entities sold the games?
