Does Apple simply provide a platform, or does it govern a digital territory? In this second episode of our FAANG Antitrust Series, we move from search defaults to the walled garden of the iOS App Store.
Key topics covered in this video:
The Power of Review: Apple, as the sole gatekeeper for native iOS apps, sets the rules for all third-party developers.
Commissions and Competition: Analyzing how the “Apple Tax” and in-app payment requirements affect developer costs and final consumer pricing.
Steering & Communication: Why restrictions on how developers talk to their users about prices might limit consumer choice.
The Lock-In Effect: How interoperability limits can raise switching costs, making it harder for users to leave the ecosystem.
For a comprehensive article and illustration of this case, go to:
#Antitrust #Platform #AppEconomy #Apple #iOS #AppStore #Economics #EconWorks
